Phuket Fashion Week all set

Posted on June 4th, 2009 by Alasdair Forbes in Events & Attractions

The event was given its press launch in Bangkok, complete with fashion show. Photo by Thaicatwalk.com

The event was given its press launch in Bangkok, complete with fashion show. Photo by Thaicatwalk.com

Phuket’s film festival may be dead, but fashion is very much alive, with more than 150 models and celebrities heading for the island for Phuket International Fashion Week, from June 24 to 30. There will be 21 fashion shows during the week, with the promise of  concerts by 20 or more top artists every night – no names announced so far, although there is a strong rumour going round the Korean all-girl band Wonder Girls will be performing at some stage.

Proceeds from the event, which is being organised by the Phoenix modeling and media production agency and graphics house Matchfame, will go to the Thai Red Cross and the Phuket Has Been Good To Us Foundation.

I wonder... will the Wonder Girls really come? Photo by True World.

I wonder... will the Wonder Girls really come? Photo by True World.

The brands of clothing on display have yet to be announced, but for those who know their models and celebrities, the people on the catwalk will include Patcharpa Chaicheau, Wanarot Sonthichai, Nattawut Sakitjai, Nina L, Napatcha P, Irina L and many others with single-letter family names.

For us provincial hicks of Phuket, this promises to be a jaw-dropping festival as faces and bodies we’ve seen only on TV and in glossy magazines strut the latest fashions – live! – in front of the Jungceylon fountains.

The organisers expect to make this an annual event, “a regular event on the world fashion calendar”. We certainly hope so. We also hope it doesn’t rain…

Update: Complete Phuket Fashion Week photo report can be found here.

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About the Author: Alasdair Forbes is a Phuket insider, having covered island happenings for 10 years. He is now Managing Partner of Forbes Communications.

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