Bright green lights for Indochine Phuket’s Michael Ma
Michael Ma - "I’ve been green for 30 years."
Michael Ma’s getting pretty fit these days. It’s all that climbing up and down steps at his latest acquisition, the hillside Indochine Resort in Phuket, formerly the troubled Villa Santi property development.
The Phuket resort is a new departure for Ma’s company, the Indochine Group. It’s the group’s first venture in Thailand, and its first resort – all the other Indochine properties so far have been bars, restaurants and night clubs.
Is it hard running a resort? Not really, he says. After all, in the rooms and villas, people serve their own drinks. All the resort managers he has spoken to agreed that the food and beverage aspect is the hardest – and F&B is something Indochine knows inside and out, and on a large scale.
Each of its major outlets – five complexes in Singapore, two each in KL and Hamburg and one in Jakarta, which Dubai next on the list – can hold up to 2,000 people, and the ones in Singapore have catered to events for the International Union of Conservation for Nature, the IMF and the World Bank, along with after-event parties for the MTV Asia awards and the International Indian Film Academy Awards.
It also hosted the International Olympic 2012 Bid parties of London, New York, and Paris – all at the same time in different venues.
Apart from the big parties, individual guests have included Henry Kissinger, Michael Bloomberg, Mikhail Gorbachev, Tony Blair and his wife, Mrs. Cherie Blair, and Prince Albert of Monaco. None of these people would tolerate shoddy F&B for long.
The hardest thing about Indochine Phuket, he says, has been getting it finished. The contractor’s six months behind schedule. “This is the hardest it’s ever been,” he says. “Even in Jakarta and Delhi things went much faster than this. That’s why I need to be here right now.” But he perseveres, stumping up and down the steps to deliver instructions in Thai, Lao or English, depending on who needs chivvying along.
Ma’s Indochine Group quietly bought Villa Santi a couple of years ago. He loves the site of the resort, climbing up a hill at the north end of Patong Bay, giving it a panorama that delights Ma night and day. All his existing bars, restaurants and nightclubs – in Singapore, Malaysia, Indonesia, India and Germany – have great views, he explains, but Indochine Phuket is the only one with a 24/7 panorama.
Daytime panorama from Indochine. At night there are the bright lights of Patong, hot air balloons and, often fireworks.
The view is an essential part of Ma’s outlook on business, his approach to tackling new projects. He explains, “I like to see the end-game first. Then I work backwards. I see the picture and I know the ending of the story. I’m a film producer and director.
“I love food, wine, partying. I’ve been doing that since I was about 14-15 years old. Then I got into art and design, so it’s an eclectic mixture of my experience. When I was a commodity trader I went to the best bars and restaurants all over the world – and you see the difference. I know exactly what I want.
“Every day, at the end of the party, there’s romance. Every day there’s drama. It’s an Oscar-winning story. So you just take that story and elongate it to eight hours a day or, in the case of the resort, 24 hours a day.”
Ma’s definitely got a sybaritic side to him – he counts beautiful people and glitterati such as Sting, David and Victoria “Posh Spice” Beckham, INXS, Gong Li and Mariah Carey among his acquaintances.
But apart from that and his palpable business acumen, he is also very serious about the environment and takes his social responsibilities as a given.
These attitudes are not PR BS. Many resorts – indeed, many corporations, even property developers – tout themselves as “green”. But few can claim among their friends Dr Ashok Khosla, President of the IUCN, the umbrella for hundreds of green activist groups, including the WWWF and Greenpeace. The IUCN is the only environmental organisation to have observer status at the UN. Ma is its Singapore representative.
In an interview, he launches immediately into an explanation of how he is striving to make Indochine Phuket as green as possible.
“It’s not that we ‘want’ to be green – I’ve been green for 30 years. We don’t do shark fin soup, bluefin tuna, yellow tuna, or sturgeon. We’ve been doing this for 11 years in Singapore and everywhere else.
“Everything that we’ve built new [at Indochine Phuket has environmental considerations in mind]. There’s double insulation, there’s LED lighting, there’s a heat exchange system going in so that whenever we turn on the aircon we get free hot water.
“Our investment level is higher but the aim is to reduce power consumption. We’re looking at composting. Anything non-dairy, non-protein will be separated for local pig farms. Any plant trimmings will be turned into fertiliser.
“Our ‘timber’ decking is 50% recycled plastic, 50% rice hull. All the plastic chairs you see are recycled plastic with UV inhibitor so they’re built to be light and last for years. That’s the sort of spec we’re going for.”
Whenever possible, locally-sourced materials are used, not just because they may be cheaper, but because transporting them produces less CO2 than if they were brought, say, from Bangkok.
Similarly, for many companies, corporate social responsibility (CSR) is something they feel they must do in order to show they are good corporate citizens – with a helpful PR spinoff.
Ma, however, was taking his social responsibilities seriously long before he went into business. In Australia, where he grew up after his family fled the arrival of the communist regime in his native Laos, he acted, when he was just 16 or 17, as an interpreter between the Indochinese community (many of whom could speak little or no English) and the authorities and NGOs.
Through interpreting, Ma met the Mayor of Sydney and other politicians, and soon graduated into an advocacy role. He was urged to go into politics and joined the more conservative of the two main political parties, the Liberals. This was not, he explained, because he had political ambitions, o because his views are right wing – far from it – but because someone pointed out that the Liberals had no members with Southeast Asian backgrounds.
“I joined so that I could maybe counterbalance some of the people on the extreme right – the Pauline Hansons and so on.” In 1990 he was voted Young Liberal of the Year.
Twenty years on, and he is still involved in supporting the community, locally and in a much wider way. In Singapore, he says, he is on the board of such entities as Action for Community Enterprise, and is a consultant with the National Environment Agency and the Urban Redevelopment Authority.
Naturally, the company is involved. In the recent past, Indochine has organised events supporting tsunami relief, aid to children with HIV and heart research. This is in addition to its Green Festival, aimed at raising awareness of the issues before the Copenhagen Summit on climate change.
All of these has a strong fun element, reflecting Ma’s own philosophy of life. He’s not going to go as far as giving up his good food, wine and partying to go live in a cave in order to save the environment. And he’s not going to give up his stretch limo. “People ask me how I can be green and have a stretch limo. I tell them it can carry eight people with the same engine as the four-seat version,” he grins.
